Previously we discussed the basic steps of setting up your website (see here). In it we discussed domain name registration for your fitness website. We discussed nameservers and using the domain for your actual website. Mentioned was also registering domains for variations of your site, such as plural extensions. For example, your site name could be BigDaddysBootCamp.com, which is a great title and the name of your business.
However to prevent other people from stealing your traffic, then you need to register variations like BigDaddysBootCampS.com and other variations. Its a name that your business could be called, so you need to own it. However we are not adding it to our hosting account, because we already have our main site pointing to our hosting service.
So what happens if someone types in the url of your variation? Well you setup domain forwarding with Godaddy so that it redirects to your site. You can also use this strategy for affiliate marketing and hiding affiliate urls.
Lets get into domain forwarding, which will take you less than a few minutes.
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Are you a fitness professional without a website? Do you not have a home online, no URL address to send traffic to? If potential clients are googling for personal trainers or boot camps in your area, will they find you? If you don’t have a web presence that is ok, you can get started right away.
This post is going to take you through some beginning steps in getting your website up and running. From domain to web host to blog installation, we are going to simplify the entire process completely. This way you can set up your site as quickly as possible, and start to position yourself to get clients or leads from the internet.
Domain Name
Getting onto the world wide web of fitness domination starts with getting the domain. The domain is simply the address you type into your browser’s address bar. Facebook, Twitter, Google, and Youtube are all domain names. Domains can be entered with or without the WWW (which stands for world wide web) and end with a number of different extensions. When the internet first got started I can remember there were about four basic endings: .com, .org, .net, and .gov.
Now there are all sorts of different domain endings like .tv, .info, .biz, and the list goes on and on. .Com is still the major player, and the one you should go for when trying to register your domain. Its the most common, and really seems the most credible right?
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When it comes to blogging, or websites in general, everyone wants to know the ultimate ways to improve their Search Engine Optimization (SEO). SEO tips and tricks have become so sought after that most new bloggers and fitness professionals are are forgetting one important thing: content will trump all these tactics. So if you’ve recently started a new blog or site and want traffic, then put up some content.
After you’ve put yourself on a regularly updated schedule for content creation, then you should proceed to more detailed SEO strategies. In fact, in the tips I outline below, you should do before or doing content creation. Some of these do because it has to do with permalink structure and changing this later would actually be detremental to your page rank with the search engines. Lets get started shall we?
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Links…traffic…links…traffic…repeat
When you are creating a blog or website, your ultimate goal is to get that site traffic. When you are being taught how to get traffic, you hear that you need to go out and build links. Tons of them. Without links, you’re relying on people to search out your site. For people to find you in the search engines, you need to have links so Google will like your site. Its just a big popularity contest. So wanna know a quick way to build links, probably something you might be overlooking. You might be doing this tactic already, but without the link building portion.
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