What happens when a potential personal training or boot camp client lands on your page? Have you given this any thought? Do they stay there and read your sales copy if you have a sales page site? Or do they go clicking around your tabs if you have the standard corporate looking site?
Think about what your site is about. When someone lands on your page, are you trying to get them to sign up for boot camp? Personal training? Online coaching? Opt in to an email list?
If you want to sell boot camps, then maybe your site shouldn’t land on a page that talks about you or how big your guns are. If you are trying to offer personal training to women, then don’t have other services listed like youth sports camps, body building, or speed training clinics.
This is a very common mistake made by many individuals, no site identity. Your site, if a site that sells a service, should be streamlined for that purpose. You know you’re supposed to niche your business, well niche your website as well.
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Hey fitness pros,
How are ya? Good I hope. Have you noticed that a lot of marketers are starting to use video sales pages lately? Or combining long sales copy with a video at the top?
Well recently I came across a web page for a personal trainer who had a video on his site. After checking it out for about 1 minute you could see that not much thought was put into it. Now there was definitely time spent on it, but not much thought or review.
Can you see what you should not be doing? I hope so…
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Fitness pros, did you know that your website is one of the first things potential customers might see regarding your business? You probably did. Did you know that the average web surfer spends about 7 seconds on a web page before bouncing?
This means that your site needs to draw them in, and quick. So how is your header? Does it grab the readers attention? If not you could be losing potential clients before you even have a chance to sell them.
This sucks because while your boot camp or fitness program or personal training might be the top of the quality scale in your area, but web customers are looking at how good your site is. People might be judging your business based on your web skills, and not your training skills.
Recently Bob Garon at Synergy Kettlebell Boot Camp decided it was time for a new site. His previous site was unorganized and unappealing. Now his leads have doubled, yet his sales copy is the same. Not to mention he has a top secret sales process that NO other fitness pros are using.
