In our last post we seen an ineffective way of doing a fitness video. Frames went by too quick with no time to read the text. No testimonial video or photos. Anything you put out (video, blogging, etc) is a direct reflection of your business to many potential customers.
So what does this mean? Don’t do stuff half ass. Take a few extra minutes planning and preparing your marketing material. In the video that follows, you will see just that. This video was definitely planned out, and it shows.
Its packed with testimonials and gives an inside look at the business, so the customer knows what to expect. You can see this video on Michael Duivis’ site Go Fit Body. Check it out.
See the difference? Which video do you think will actually get you clients? I hope you said the one above. So if you’re running video on your site now, do you think it is as effective as this one? If not, do you think maybe you should change it?
{ 3 comments… read them below or add one }
Twitter: BobGaron
Beautifully done my friend!
Nothing is better than some good social proof. We can talk about us and our program all day long, but hearing real life experiences from real people who live it every day speaks volumes more than we ever could.
Very nice!!
.-= Bob Garon´s last blog ..Cancer Free, Over Forty and Fabulous! =-.
That’s a good video, but to me it seems a little long. Maybe thats just the ADD talking…i wonder what the ideal length for that type of video is in terms of keeping a viewers attention and still being able to get the point across
.-= Casey George´s last blog ..The Resolutionary War =-.
Depends on who the viewer is. In this case you are not looking to sign up for his bootcamp. Yet if you were, you could watch the whole thing, skip through to testimonials or whatever you wanted.
Michael’s video is great because he has results, testimonials, and an open door feel.