Fitness pros, did you know that your website is one of the first things potential customers might see regarding your business? You probably did. Did you know that the average web surfer spends about 7 seconds on a web page before bouncing?
This means that your site needs to draw them in, and quick. So how is your header? Does it grab the readers attention? If not you could be losing potential clients before you even have a chance to sell them.
This sucks because while your boot camp or fitness program or personal training might be the top of the quality scale in your area, but web customers are looking at how good your site is. People might be judging your business based on your web skills, and not your training skills.
Recently Bob Garon at Synergy Kettlebell Boot Camp decided it was time for a new site. His previous site was unorganized and unappealing. Now his leads have doubled, yet his sales copy is the same. Not to mention he has a top secret sales process that NO other fitness pros are using.
{ 2 comments… read them below or add one }
I’m curious to see what Bob’s site looked like before it was redone. Is there any chance you can do a side by side comparison post or something?
It would be really helpful to see what it is we can do on our sites to improve them. Thanks
A future post will soon have a side by side view of the different sites and what was changed and why. Hopefully this will show some great information for fitness pros to improve their sites.